I'm Terrence Snyder, a Senior Marketing Manager combining in-house leadership with agency experience. I lead marketing strategy, teams, budgets, branding, content, social media and integrated campaigns, connecting hands-on execution and analytics to sales objectives and business growth.
My experience blends in-house marketing leadership with agency-side strategy and execution across industrial manufacturing, commercial transportation, construction, real estate and consumer markets. I work directly with executive leadership, marketing staff, sales teams, engineering, finance and external partners to align marketing with business priorities.
I oversee planning, budgets, staff development and training, vendor relationships, financial reporting and performance measurement while remaining hands-on with brand strategy, full-spectrum social media, internal and external content production, multichannel campaigns and analytics. Based in Dallas–Fort Worth; open to remote opportunities or relocation nationwide.
Provide project-based marketing strategy, brand and product positioning, integrated communications, content production, digital and social media marketing, campaign development and hands-on execution for client engagements.
Led the in-house marketing function for a commercial electric vehicle manufacturer, reporting directly to the SVP of Sales & Marketing. Partnered with executive leadership, marketing staff, sales, engineering, finance and external teams. Oversaw strategic planning, seven-figure budgets, personnel development, agency and vendor relationships, financial reporting and marketing performance while staying hands-on with brand development, content production, digital and social campaigns, product marketing, trade shows, public relations and sales enablement.
Engaged on a contract basis to lead marketing strategy and execution for commercial vehicle protection products. Directed brand and product communications, technical content, integrated campaigns, digital marketing and dealer and distributor initiatives supporting sales and market development.
Led B2B marketing for industrial equipment serving construction and infrastructure markets. Combined marketing planning, brand and content development, campaign execution, vendor coordination and sales enablement in support of an international sales organization.
Managed strategy, research, positioning, and integrated marketing campaigns for North American manufacturing and industrial accounts.
Managed client relationships and integrated marketing initiatives across industrial manufacturing, commercial real estate, and construction.
Bachelor of Science, Business Administration · San Diego State University
Executive collaboration, strategic planning, marketing team management and training, seven-figure budget oversight, financial reporting, vendor and agency leadership.
Brand positioning and identity, creative direction, messaging, copywriting, multimedia production, video, photography, product content, and internal and external communications.
Organic and paid social media strategy, content calendars, community engagement, integrated campaigns, SEO/SEM, email, automation, public relations, events, optimization and analytics.
Product marketing, go-to-market strategy, demand generation, CRM coordination, lead generation, pipeline support, sales alignment, marketing ROI and performance reporting.
Hands-on experience across CRM, marketing automation, analytics, digital media, creative production and business systems.
Interested in Senior Marketing Manager opportunities combining strategic leadership, integrated marketing, hands-on execution and measurable commercial results?